

Brand Story
"Yellow Grove is more than a clothing label - it’s a quiet revolution in how fashion feels."
Founded by two mothers who understand the rhythm of changing bodies and lives, Yellow Grove was born from a deeply personal truth: fashion should never demand that we shrink, squeeze, or rush ourselves.
Rooted in care, honesty, and nature, the brand offers thoughtfully crafted pieces that adapt to the body – not the other way around. Each design is grounded in function but elevated by feeling. From the buttons made of waste materials to the cups sewn into the silhouettes, every detail reflects a brand that not only sees you – it supports you.

This is premium fashion that doesn’t shout. It whispers in softness, breathes with you, and stays in rotation. With fabrics like Lenzing Modal – chosen for their luxurious touch and low impact – Yellow Grove brings you comfort that’s not just kind to skin, but also to the planet.
Our story is your story. It’s about growing slowly, standing tall, and dressing with softness in a world that often forgets to be gentle. Whether you’re navigating body shifts, emotional transitions, or simply seeking clothing that speaks to your values, Yellow Grove meets you there – with arms open and fabrics that feel like home.
We believe fashion should feel like home – a place where you’re seen, safe, and never hurried.